Ronaldo Fraga’s 2011 Fall Collection was inspired by two great Brazilian artists; Athos Bulcão and Oscar Niemeyer. Bulcão the artist and Niemeyer the architect collaborated on a pop-art collection in the 1950s and their art was seen all over Basilia, the capital city of Brazil.
Typically, Brazilian fashion oozes sensuality, with clothing usually made of lightweight material since the weather is either hot or mild most of the year. (The temperature in winter ranges from 6-20ºC.) However, Fraga’s Fall Collection is unexpectedly daring and unsexy. Each dress and coat is loose-fitting and somewhat kooky. Take for example, the black-and-white dress entirely patterned with a woman’s face. As well, every model’s head and hair are covered by a bright blue cap that resembles splotches of paint poured on one’s head.
Not only does Fraga give Brazilians a unique alternative to the skimpy, revealing clothing seen in most parts of the country, he exhibits a social responsibility to improve the lives of the poor. He states, “I think bringing this to our biggest fashion week and generating income with it could give people the self-esteem to continue spreading the word about their craft.”
By delving into the archives of Brazilian art history, Fraga hopes that Brazilian culture will be appreciated and preserved for future generations.